I design clear
Functional Digital
Products.

I help teams turn complex ideas into simple, usable experiences across web and mobile.

Selected Work

Translating user needs into captivating designs.

About Me

Gustavo Lemos

I’m a product designer with experience designing apps and websites across fintech, healthcare, gaming, logistics, and consumer products. I’ve worked on everything from early-stage ideas to large, enterprise-level platforms, always focusing on making products understandable and usable for real people.

My process goes beyond visual design. I help define the product, ask the right questions, and work closely with teams to shape structure, flows, and interfaces that actually work. I’m comfortable with ambiguity, tight constraints, and complex problems, and I care about building products that feel intentional, not overdesigned.

I value clarity, honesty, and practicality in my work. If something is complex, my job is to simplify it. If something doesn’t make sense, I’ll say it. The goal is always the same: create products that do their job well and are easy to maintain and scale.

AI Agents

Designing trust and control layers for autonomous systems.

Complex Systems

Bringing clarity to high-stakes, data-heavy environments.

Observability

UI that explains AI decision making.

Fintech

Deep background in trading and financial interfaces.